I couldn't help but laugh at this one when I saw it while driving to work. It's a pretty horrible marketing idea in my opinion. Sherman Williams pain, if you couldn't tell. I never really realized that their logo was a bucket of paint spilling over the earth like a giant oil spill killing everything in it's path. Well thank you Las Vegas Traffic for slowing me down enough to recognize that we don't need to worry about a nuclear warfare bringing the end to our wonderful world, Sherman Williams is planning their attack with billions of buckets of paint.
For the record their logo does have a meaning... according to their website:
Our historical logo is one of the most recognized company logos in existence. Created in the late 1800s, the logo’s purpose was to represent the company’s desire to help beautify and protect the buildings of the world. It was a symbol of a young company’s enthusiasm, idealism and hope regarding its future and the possibility for achievement that hovered on the nation’s horizon.
Very quickly, our “Cover the Earth” logo became a figurative emblem signifying quality, integrity and service รข€” the very same things it stands for today.
Monday, June 15, 2009
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